How to Price an Online Course in Nepal
Too cheap and students doubt the quality; too expensive and they look for a copy. A simple way to set a fair price and grow from there.
Pricing an online course is uncomfortable because there is no obvious answer. Here is a simple method that works for most institutes in Nepal, and a few mistakes to avoid.
Start from your classroom fee
Your classroom course already has a price students accept. An online version usually sits somewhere below it, because students save travel and rent. Many institutes start online courses at roughly half to three quarters of the classroom fee, then adjust once they see demand. Treat this as a starting point, not a rule.
Add up what students actually get
Price the outcome, not the hours. A course with recorded lectures, weekly tests with ranks, live doubt classes and downloadable notes is worth more than recordings alone. Write the list out — it becomes your sales page.
Offer three simple options
Too many choices slow people down. Three is enough:
- Recordings only — the lowest price, for self-starters.
- Full course — recordings, tests and live classes. Most students choose this.
- Full course plus mentoring — small-group sessions or personal feedback, at a premium.
Make paying easier, not cheaper
A lower price is not the only way to win students. Instalments, sibling discounts and an early-bird price for the first week of admissions often work better than cutting the headline price.
Bundle related courses
If you teach Physics, Chemistry and Biology for an entrance exam, a bundle of all three at less than the sum of the parts sells well and reduces the number of decisions a student must make.
Check what you keep
Before you fix a price, work out what is left each month after payment fees and your platform costs. Our free earnings calculator does the arithmetic in seconds.
Common mistakes
- Pricing too low to "get started". It is easier to give a discount later than to raise a price students already know.
- Changing prices every week. Students compare notes. Keep prices steady and use dated offers instead.
- Hiding the price. Students in Nepal often decide on a phone in the evening. If they have to call you to find the price, many will not.
Review every term
Look at who bought, who finished and who renewed. If almost everyone chooses the most expensive option, you are probably too cheap. If almost nobody buys, the problem may be the offer or how you explain it, not just the price.
Questions people ask
Should an online course cost less than a classroom course?
Usually somewhat less, because students save on travel and you save on space, but a course with live classes and tests can be priced close to the classroom fee.
Do instalments help sell online courses?
Yes. Splitting a fee into two or three payments makes a course affordable for many more families without lowering its price.
